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Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…
Marketing to Women: Demographic Trends Shape the Marketing Landscape
Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key…
2017 Super Bowl Ad Recap: Which Brands Won at The Big Game?
Does anyone share my opinion that watching commercials during the Super Bowl over the past couple of years is losing…
Thanks to Digital Media, Kids Are Growing Up Faster
Watch Out! Thanks to Digital Media, Kids Are Growing Up Faster Than Ever Access to adult-oriented information has never…
Tips for Convincing Your Employer to Let You Work Remotely
Summer is here and the drive to and from work is getting longer and longer, the idea of working from home more often…
How Does Color Affect Consumer Behavior?
There’s no denying the impact of color on marketing. From influencing impulse buying to establishing trust, the colors…