Resources
Nothing came up. Try adjusting your filters.
Paving the Way to Improved Research Results, One Question at a Time
Co-Author: Kristen Elfstrand, Field Manager In a previous blog post, IIM detailed the importance of relationships with…
7 Reasons Why You Should Consider Technology-Based Qualitative Research
When is the Right Time to Use Online Research? You might ask yourself, why would I use an online or mobile approach for…
How to Recruit for Articulate Research Respondents
A Well-Chosen Articulation Question Is Essential for Impactful ResearchRead More
Getting at the Voice and the Mind of the Consumer through Qualitative Research
We have all been there - in focus groups - either observing or moderating a group of consumers. We all know that…