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How to Socialize Research Within Your Organization
Has your marketing team ever made a decision you instinctively knew would turn out to be a mistake? Have you ever…
Consumer Insights…How to Inspire Action
How many insights decks have you received that were hard to follow, lacked clear implications, or were just plain…
How to Defend Your Brand with Market Research
The Importance of Defending Your Brand With a crowded and noisy consumer landscape, a marketer's and researcher's…
IIM’s Top 12 Insights from 2012: Part 1 of 3
Given the fast-paced nature of marketing research, our clients and key partners often don't have the time to reflect on…
IIM’s Top 12 Insights from 2012: Part 2 of 3
This January IIM has decided to reflect back on our top 12 2012 consumer insights in a 3 part blog series. This "best…
IIM’s Top 12 Insights from 2012: Part 3 of 3
In the beginning of this year, IIM set out to identify our top 12 2012 consumer and brand insights in a 3 part blog…