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Is Social Media the New Storefront?

How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they…

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Generations 2020 Study

A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…

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marketing to women

Marketing to Women: Demographic Trends Shape the Marketing Landscape

Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key…

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3 men giving a thumbs up for successful qualitative research

Top 5 Success Factors for Qualitative Research

Whether you're in the marketing research arena or another people-focused field, qualitative market research revolves…

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using market research to communicate

Leveraging Market Research to Build Strong Communication

Communication is at the core of marketing.  In order for marketing efforts to be successful, communication must be…

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