Resources

Nothing found.

Generations 2020 Study

A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…

Read More

marketing to women

Marketing to Women: Demographic Trends Shape the Marketing Landscape

Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key…

Read More

3 men giving a thumbs up for successful qualitative research

Top 5 Success Factors for Qualitative Research

Whether you're in the marketing research arena or another people-focused field, qualitative market research revolves…

Read More

using market research to communicate

Leveraging Market Research to Build Strong Communication

Communication is at the core of marketing.  In order for marketing efforts to be successful, communication must be…

Read More

Seven Musts of Creating Trustworthy Content

For most of your brand’s content pieces, your goal will be to create shareable content that your customers will pass on…

Read More