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Giving Back: A Reflection Of Your Brand And Ours

A Season For Giving The holiday season is traditionally a season for giving. According to research from the Center of…

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IIM’s Top 12 Insights from 2012: Part 3 of 3

In the beginning of this year, IIM set out to identify our top 12 2012 consumer and brand insights in a 3 part blog…

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Traditional Gender Roles & How Younger Men Can’t Shake Them

Marketers all over have heard lots of noise about changing household roles - men doing laundry and women "bringing home…

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The Ultimate Weapon: The Right Consumer and The Right Benefit

There is a lot of consumer insight information you need in order to ensure that you are executing the right marketing…

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The Top 5 Ways to Tell If an Insight Really Matters

So what is an insight? We at Insights in Marketing believe it's the intersection of facts, data and analysis that…

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Family uses household goods products to cook a meal together in the kitchen.

Three Keys to Better Concept Development

In developing new products, we often test concepts, a printed pictorial or mocked-up version of a new product, as a way…

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