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Not Using Mobile in Your Qualitative Research? It’s (Well Past) Time!
If mobile engagements aren’t already among your frequently-used approaches for both qualitative and quantitative data…
Is Social Media the New Way to Listen to Consumers?
With social media usage continually rising and covering a wider range of people, it is a market research tool that…
Our Favorite 2018 Super Bowl Commercials
Our very own Katie Wilson gives her take on this year's Super Bowl commercial highlights. Every Super Bowl Sunday,…
5 Critical Tips to Consider When Redesigning Your Packaging
It’s a competitive jungle out there! An average supermarket carries between 15,000 and 60,000 individual products.…