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4 Essentials in Marketing to Women
Why Marketing to Women is Essential Is marketing to women a struggle for your brand? If so, you’re not alone. Only…
Qualitative Research Inspires Innovation
Five Reasons Focus Groups Remain Relevant In The Era Of Zoom And Big Data As technology grows and new and different…
Getting More from Your Marketing Research Partner
Being a brand or consumer insights manager is a very rewarding and challenging job, but a hectic one at best. Prior…
The Recruiting Balancing Act: Walking the Tightrope of Effective Partnering
At Insights in Marketing, we know one of the most important keys to our success is cultivating long-standing…
The Need for Speed: 5 Ways to Reduce Your Market Research Timelines
As our clients face increased pressures for deeper, richer insights with less time and money, I often find myself…
Beyond the Back Room: Alternative Research Techniques That Complement Traditional Research
Often, clients come to Insights in Marketing thinking traditional focus groups will be the best tool to get at an issue…