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Social Media Market & Consumer Research Do’s and Don’ts

Social media market and consumer research is a powerful insight tool for companies in this day and age. It’s more…

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business man filling out successful survey

5 Key Success Factors to Creating an Effective Survey

Every survey completed is a favor someone does for your company to help you gain valuable insights and data. Though a…

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When is the Right Time to Use Online Research?

Technology-based research approaches may not be the way you are used to conducting research, but these approaches are…

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Group of 4 people discussing

Importance of Intuition & Curiosity When Leading Qualitative Research

We all know qualitative research is an important tool in the marketing research arsenal. Not only are you able to hear…

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Holiday Shopping Habits of Men & Women

Do men and women differ in their holiday shopping habits? Yes, they do! Segmenting behaviors and habits by…

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Group of people for segmentation research

How to Ensure Your Segmentation Research Doesn’t Go Unnoticed

Segmentation research is best approached thoughtfully and with considerable planning in order to maximize actionable…

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