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Capturing Competitive Advantage
Taming The Strategic Planning Beast Want to capture competitive advantage in strategic planning? Start by understanding…
Getting Women To Buy
Better Insights to Transform Your Marketing Insights in Marketing's eBook is designed to spur new thinking on how to…
Qualitative Research Inspires Innovation
Five Reasons Focus Groups Remain Relevant In The Era Of Zoom And Big Data As technology grows and new and different…
Good vs. Great: How to Uncover & Identify Truly Great Insights
Identifying a great insight is every marketer's dream. However, do we really understand what a true insight is…
Brand Takeaways from The Marketing Research Event
In November, I attended The Market Research Event in Orlando, Florida with a colleague of mine, Jessica Ritzo. It was a…