4 Essentials in Marketing to Women

Why Marketing to Women is Essential

Is marketing to women a struggle for your brand? If so, you’re not alone. Only nine percent of women believe they are marketed to effectively. And with women controlling 85% of purchases, effective marketing is more important than ever. Is your brand missing a valuable opportunity?

How to Market Effectively to Women

Rather than lose a huge piece of the market, it’s time companies do better to connect with women.

Here are four essential tips to improve your marketing to female consumers.

With a high-level understanding of what motivates women, you can now apply what you’ve learned to your own marketing efforts.

At Insights in Marketing, we have plenty of resources and expertise to help you get started. Take a look at more of our research materials and case studies for more details.

If you’re looking for more help to understand your specific target audience, contact our team of researchers. We ensure your decisions are inspired by your consumer’s true voice.