Mobile Apps

For everything from flight bookings to local recommendations, Gen Z are using apps such as Hopper. Hopper is the go-to app for the younger audience, with 70% of its users being Gen Z and millennials under the age of 35. Skyscanner, Roadtrippers, and Tripadvisor are also used.

AI-Powered Travel Assistants

For personalized recommendations and trip planning Gen Z are turning to apps such as Booking.com, Skyscanner, and Expedia are utilizing such chatbots in their operations. Usually, you will be prompted to start the conversation with a chatbot by entering the details of your intended journey. Then the bot will search through the booking sites and find you the best deal.

Virtual Tours

To preview destinations before booking…You can explore hotel rooms, take virtual tours of destinations, and even try out activities in a simulated environment. This technology enables them to know travel booking insights and make more informed booking decisions by giving a realistic sense of what to expect on a trip.

Online Review Platforms

To gauge the quality of experiences and accommodations this demographic is using services such as Tripadvisor, Facebook, Yelp, and Expedia to make decisions on destinations

Since social media plays a crucial role in Gen Z’s travel decisions, travel brands are increasingly partnering with influencers to reach this demographic effectively.

• Instagram and TikTok: Major sources of travel inspiration and destination discovery
• Travel influencers: Trusted for recommendations and insider tips
• User-generated content: Valued more than traditional advertising
• Virtual communities: Used for sharing experiences and seeking advice

• Online travel agencies (OTAs): For price comparison and bundled deals
• Direct booking through brand apps: When loyalty programs or exclusive offers are available
• Last-minute deal apps: For spontaneous trips and discounts
• Specialized booking platforms: For niche experiences or eco-friendly options

• Last-minute bookings: Common for shorter trips and weekend getaways
• Advance planning: Preferred for major vacations or international travel
• Flexible bookings: Highly valued, with a willingness to pay for changeable options

• Gen Z travelers are price-conscious but willing to splurge on meaningful experiences
• They often prioritize travel in their budgets, saving specifically for trips

• Preference for cashless transactions and mobile payments
• Willingness to pay more for sustainable or socially responsible options

• Growing popularity among Gen Z for financing travel
• Used for both big-ticket items (flights, accommodations) and experiences
• Popular BNPL services are increasingly partnering with travel brands
• Allows for more frequent travel and upgraded experiences

Gaining popularity for personal growth and flexibility

Common for celebrations and shared experiences.

Still important, often with extended family such as cousin groups.

Joining organized trips with like-minded strangers.