Consumer Truths & Insights

The Women 2020 Study

Reaching Millennials Using Research as a Basis

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leverage data mobile devices

Ecommerce Insights: Why Data from Mobile Devices is a Game Changer

Mobile devices connect shoppers to the internet from virtually anywhere, and marketers strengthen consumer connections…

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Is Social Media the New Storefront?

How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they…

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marketing to women

Marketing to Women: Demographic Trends Shape the Marketing Landscape

Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key…

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Happy woman standing in a field of sunflowers

The Biggest Key to Earning Consumer Passion

What does consumer passion for a brand look like? When a consumer can rely on your brand 24/7, you’re pretty much…

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A person pointing to a graph on a sheet of paper with a pen

Unraveling the Paradox of Consumer Decision Making to Develop Products Your Target Consumers Want

Have you ever talked to consumers & they tell you that some feature is a really important part of a product, but if…

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