Consumer Truths & Insights

Thanks to Digital Media, Kids Are Growing Up Faster

Watch Out! Thanks to Digital Media, Kids Are Growing Up Faster Than Ever Access to adult-oriented information has never…

4 Essentials in Marketing to Female Consumers

Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are…

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Why Brands Should Leverage Usage Data from Mobile Devices

For those keeping…

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4 Essentials in Marketing to Women

Why Marketing to Women is Essential Is marketing to women a struggle for your brand? If so, you’re not alone. Only…

Everything You Need to Know About the Record-Breaking 2018 Holiday Shopping Season

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Capturing Consumers’ Emotional Connection With Food

That old saying "you are what you eat" holds more truth now than it ever did before. Recently IIM came across an…

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