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Mobile devices connect shoppers to the internet from virtually anywhere, and marketers strengthen consumer connections…

A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…

There’s no denying the impact of color on marketing. From influencing impulse buying to establishing trust, the colors…

Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are…

Five Reasons Focus Groups Remain Relevant In The Era Of Zoom And Big Data As technology grows and new and different…

Identifying a great insight is every marketer's dream. However, do we really understand what a true insight is…

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