Resources

The Rise of Early Halloween Shopping: How Retailers and Gen Z Transformed Spooky Season in 2024

It’s Halloween, and retailers are seeing the culmination of months of spooky sales that started earlier than ever. From…

Read More

How Ink is Redefining Beauty Standards

The Tattoo Takeover: How Ink is Redefining Beauty Standards and Boosting the Billion-Dollar Industry

Tattoos have evolved from being symbols of rebellion to becoming a mainstream element of personal beauty. With the…

Read More

Gen Z Beauty Shopping Trends: How This Generation is Redefining the Industry

In 2024, the beauty industry is undergoing a seismic shift, largely driven by the preferences and behaviors of Gen Z…

Read More

From Beards to Balls: The Bold Evolution of Male Grooming and the Products Changing the Game

The male grooming industry has seen explosive growth over the past decade, expanding beyond traditional shaving…

Read More

How is the Pandemic Changing Consumer Behavior and Shaping Holiday Plans?

Most people are beyond ready to celebrate the 2021 holiday season with family and friends, and the pandemic is…

Read More

Six Ways to Reduce Market Research Timelines and Make Faster Strategic Decisions

1. Project Planning: Partner with a quick-turn market research expert Research partners with quick-turn research…

Read More

Spikes in Online Search Topics Point to Experiences Consumers Seek

People are Searching Online for Retail, Hospitality, Entertainment & Sports Experiences.   After feeling…

Read More

Does Your Brand Align with Consumers’ Values?

4 Questions Can Uncover Insights to Build Trusting Customer Relationships When consumers purchase something, they also…

Read More