Resources
Gen Z and Gifting: The New Rules
When you think about gift-giving, you might picture neatly wrapped packages under a tree or a sentimental birthday…
Holiday Shopping Trends 2024: Generations Taking Charge
The holiday season is here, and it’s not just about shopping anymore — it’s about how, where, and why we shop. Each…
The Rise of Early Halloween Shopping: How Retailers and Gen Z Transformed Spooky Season in 2024
It’s Halloween, and retailers are seeing the culmination of months of spooky sales that started earlier than ever. From…
IIM Quarterly Newsletter December 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing
How, When, and Where Will Consumers Shop for the Holidays in 2021?
Holiday shoppers have learned to love the ease and convenience of online shopping, but they’re craving a little extra…
5 Key Steps to Identify the Best Consumer Insights
At a time when consumers want more personalized products and services, market segmentation research can identify…
IIM Quarterly Newsletter September 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing
Six Ways to Reduce Market Research Timelines and Make Faster Strategic Decisions
1. Project Planning: Partner with a quick-turn market research expert Research partners with quick-turn research…
Spikes in Online Search Topics Point to Experiences Consumers Seek
People are Searching Online for Retail, Hospitality, Entertainment & Sports Experiences. After feeling…