Resources
Beyond the Podium: Turning Olympic Moments into Consumer Insight Gold
As the Olympic flame is extinguished, the glow of unforgettable moments continues to shine in the hearts and minds of…
Back to School Trends 2024
As summer winds down, parents across the country are gearing up for the annual back-to-school shopping season. This…
Gen Z Travel Trends and Opportunities for Businesses
As we conclude our deep dive into Gen Z travel behaviors, Part 3 shines a spotlight on the cutting-edge trends shaping…
IIM Quarterly Newsletter December 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing
How is the Pandemic Changing Consumer Behavior and Shaping Holiday Plans?
Most people are beyond ready to celebrate the 2021 holiday season with family and friends, and the pandemic is…
How, When, and Where Will Consumers Shop for the Holidays in 2021?
Holiday shoppers have learned to love the ease and convenience of online shopping, but they’re craving a little extra…
5 Key Steps to Identify the Best Consumer Insights
At a time when consumers want more personalized products and services, market segmentation research can identify…
IIM Quarterly Newsletter September 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing
Six Ways to Reduce Market Research Timelines and Make Faster Strategic Decisions
1. Project Planning: Partner with a quick-turn market research expert Research partners with quick-turn research…