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Top Tips for Getting Great Information from Your Focus Groups
Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative…
Brand Takeaways from The Marketing Research Event
In November, I attended The Market Research Event in Orlando, Florida with a colleague of mine, Jessica Ritzo. It was a…
Empowerment Through Consumer Closeness
Getting closer to consumers…it's a phrase we as Consultants probably hear and/or use at least several times each week…