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Herding Cats…The Art and Power of a Well Run Debrief
So, I received a request from a new Client the other day asking if I would be willing to spend 60-90 minutes after the…
The Cure for the Common Data Overload: 5 Best Practices for Content Curation
Consumer data and conversations are everywhere. Consumers are talking and brands are listening. In this era of social…
Good vs. Great: How to Uncover & Identify Truly Great Insights
Identifying a great insight is every marketer's dream. However, do we really understand what a true insight is…
What to Look for in a Qualitative Marketing Research Partner (Part 1 of 2)
After nearly 20 years as Marketing Research Consultant, I have heard every client question there is when it comes to…
What NOT to Look For in a Qualitative Marketing Research Partner (Part 2 of 2)
Earlier this month, I wrote part 1 of this blog series: What to Look for in a Qualitative Marketing Research Partner.…
What to Look for in a Quantitative Marketing Research Partner
Are you drafting a creative brief for new packaging? Are you looking to elevate your brand's communication to be more…