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Top Tips for Getting Great Information from Your Focus Groups
Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative…
Getting More from Your Marketing Research Partner
Being a brand or consumer insights manager is a very rewarding and challenging job, but a hectic one at best. Prior…
The Recruiting Balancing Act: Walking the Tightrope of Effective Partnering
At Insights in Marketing, we know one of the most important keys to our success is cultivating long-standing…