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Qualitative Research Inspires Innovation
Five Reasons Focus Groups Remain Relevant In The Era Of Zoom And Big Data As technology grows and new and different…
Top Tips for Getting Great Information from Your Focus Groups
Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative…
Good vs. Great: How to Uncover & Identify Truly Great Insights
Identifying a great insight is every marketer's dream. However, do we really understand what a true insight is…
Brand Takeaways from The Marketing Research Event
In November, I attended The Market Research Event in Orlando, Florida with a colleague of mine, Jessica Ritzo. It was a…