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IIM’s Top 12 Insights from 2012: Part 3 of 3
In the beginning of this year, IIM set out to identify our top 12 2012 consumer and brand insights in a 3 part blog…
IIM’s Top 13 Insights from 2013 (Part 1 of 3)
As a marketer, you might not always have the time or perspective to look back on all of the marketing research you have…
IIM’s Top 13 Insights from 2013 (Part 2 of 3)
Insights in Marketing's tradition of annually sharing deep-rooted insights with our valued clients continues in this…
IIM’s Top 13 Insights from 2013 (Part 3 of 3)
Each year, Insights in Marketing identifies insights across all of the work we have done in the previous year to share…
Using Insights to Craft Brand Personality
We all know about brand positioning and its vital importance in your brand’s marketing efforts. But, what about Brand…
Three Keys to Better Concept Development
In developing new products, we often test concepts, a printed pictorial or mocked-up version of a new product, as a way…