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Going From Data to Greater Insights Through Data Driven Market Research
There is a tremendous amount of quantitative survey work being done around the world – some through quick and dirty…
Consumer Insights…How to Inspire Action
How many insights decks have you received that were hard to follow, lacked clear implications, or were just plain…
Capturing Consumers’ Emotional Connection With Food
That old saying "you are what you eat" holds more truth now than it ever did before. Recently IIM came across an…
Using Insights to Craft Brand Personality
We all know about brand positioning and its vital importance in your brand’s marketing efforts. But, what about Brand…
Announcing the 2015 Insights in Marketing Scholarship Winner
At Insights in Marketing, we believe people are more than just their demographics, attitudes and behavioral traits. We…
Football Finally Nails It!
At Insights in Marketing we help clients develop the most complete picture of their target audience so they can build…