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Tips for Managing the Virtual Backroom
As experienced qualitative consultants well know, the consumer discussion is only one piece of research engagements…
Qualitative Research Inspires Innovation
Five Reasons Focus Groups Remain Relevant In The Era Of Zoom And Big Data As technology grows and new and different…
Top Tips for Getting Great Information from Your Focus Groups
Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative…
10 Key Areas that Lead to Successful Focus Groups: Part Two
This is Part 2 of a 2-part series; to read Part 1, click here. Running a focus group can be overwhelming, which is…
Planes, Trains and Focus Groups
In the 1920s, the train was king for cross country travel, and various railroads fought for "market share" as each…