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The Top 5 Ways to Tell If an Insight Really Matters
So what is an insight? We at Insights in Marketing believe it's the intersection of facts, data and analysis that…
Beyond “Yummy”: How Premium Brands Can Capture 20% of American Men
"Young." "Big spender." "Passionate." Marketers everywhere dream about the day they hear these words used to describe…
All Women are Not Created Equal When it Comes to Tech Preferences
Tech-Savviness Among Women Ties to Their Values, Habits, and Personalities Why are some women running a mile a minute…
6 Secrets to Achieving Sustainable Competitive Advantage
Competition today is fierce and with so many marketplace changes, companies large and small are always looking to get…
Announcing the 2015 Insights in Marketing Scholarship Winner
At Insights in Marketing, we believe people are more than just their demographics, attitudes and behavioral traits. We…