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Getting at the Voice and the Mind of the Consumer through Qualitative Research
We have all been there - in focus groups - either observing or moderating a group of consumers. We all know that…
Ready to Take Your Qualitative Analysis Mobile? Here’s What You Need to Know
In the past, when people heard the words "qualitative - engagement" and "mobile," texting sprang to mind. Today,…
Layering Multiple Research Approaches to Connect With Consumers
These days, there is no shortage of ways to connect with your consumer target for qualitative or quantitative…
Getting More from Your Marketing Research Partner
Being a brand or consumer insights manager is a very rewarding and challenging job, but a hectic one at best. Prior…
The Recruiting Balancing Act: Walking the Tightrope of Effective Partnering
At Insights in Marketing, we know one of the most important keys to our success is cultivating long-standing…
The Need for Speed: 5 Ways to Reduce Your Market Research Timelines
As our clients face increased pressures for deeper, richer insights with less time and money, I often find myself…