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Beyond the Back Room: Alternative Research Techniques That Complement Traditional Research

Often, clients come to Insights in Marketing thinking traditional focus groups will be the best tool to get at an issue…

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Herding Cats…The Art and Power of a Well Run Debrief

So, I received a request from a new Client the other day asking if I would be willing to spend 60-90 minutes after the…

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The Cure for the Common Data Overload: 5 Best Practices for Content Curation

Consumer data and conversations are everywhere.  Consumers are talking and brands are listening. In this era of social…

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7 Reasons Why You Should Consider Technology-Based Qualitative Research

When is the Right Time to Use Online Research? You might ask yourself, why would I use an online or mobile approach for…

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Good vs. Great: How to Uncover & Identify Truly Great Insights

Identifying a  great insight is every marketer's dream. However, do we really understand what a true insight is…

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Why Marketers Should be More Like Lambs

Lambs & Marketers: A Shared Strategy Lambs instinctively seek high ground so they can see, hear, and smell…

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