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Beyond the Back Room: Alternative Research Techniques That Complement Traditional Research
Often, clients come to Insights in Marketing thinking traditional focus groups will be the best tool to get at an issue…
Herding Cats…The Art and Power of a Well Run Debrief
So, I received a request from a new Client the other day asking if I would be willing to spend 60-90 minutes after the…
The Cure for the Common Data Overload: 5 Best Practices for Content Curation
Consumer data and conversations are everywhere. Consumers are talking and brands are listening. In this era of social…
7 Reasons Why You Should Consider Technology-Based Qualitative Research
When is the Right Time to Use Online Research? You might ask yourself, why would I use an online or mobile approach for…
Good vs. Great: How to Uncover & Identify Truly Great Insights
Identifying a great insight is every marketer's dream. However, do we really understand what a true insight is…
Why Marketers Should be More Like Lambs
Lambs & Marketers: A Shared Strategy Lambs instinctively seek high ground so they can see, hear, and smell…