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Beyond “Yummy”: How Premium Brands Can Capture 20% of American Men

"Young." "Big spender." "Passionate."  Marketers everywhere dream about the day they hear these words used to describe…

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Your Brand’s Consumer Insights Audit Checklist

Know Your Consumer Consumer knowledge is critical to strategic planning and ensuring your brand is on the right path…

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All Women are Not Created Equal When it Comes to Tech Preferences

Tech-Savviness Among Women Ties to Their Values, Habits, and Personalities Why are some women running a mile a minute…

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6 Secrets to Achieving Sustainable Competitive Advantage

Competition today is fierce and with so many marketplace changes, companies large and small are always looking to get…

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5 Critical Tips To Consider When Redesigning Your Packaging

It's a competitive jungle out there!  An average supermarket carries between 15,000 and 60,000 individual products.…

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