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Printed sheet of paper with graphs and marketing data sits layered underneath small spiral notebook with a hand holding a pen and a sticky note on it.

Brand Takeaways from The Marketing Research Event

In November, I attended The Market Research Event in Orlando, Florida with a colleague of mine, Jessica Ritzo. It was a…

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Empowerment Through Consumer Closeness

Getting closer to consumers…it's a phrase we as Consultants probably hear and/or use at least several times each week…

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Consumer Insights…How to Inspire Action

How many insights decks have you received that were hard to follow, lacked clear implications, or were just plain…

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How to Defend Your Brand with Market Research

The Importance of Defending Your Brand With a crowded and noisy consumer landscape, a marketer's and researcher's…

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Happy Anniversary: Lessons to Grow By

April 11, 2014 is the 25th anniversary of Insights in Marketing.  It is an occasion that compelled me to pause, and…

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Vegetables and fruits assorted by color to demonstrate consumer relationships with food.

Capturing Consumers’ Emotional Connection With Food

That old saying "you are what you eat" holds more truth now than it ever did before. Recently IIM came across an…

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