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Vegetables and fruits assorted by color to demonstrate consumer relationships with food.

Capturing Consumers’ Emotional Connection With Food

That old saying "you are what you eat" holds more truth now than it ever did before. Recently IIM came across an…

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Coworkers place their hands on top of one another in the center of a group huddle.

Giving Back: A Reflection Of Your Brand And Ours

A Season For Giving The holiday season is traditionally a season for giving. According to research from the Center of…

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Close up on calendar pages turning.

IIM’s Top 12 Insights from 2012: Part 1 of 3

Given the fast-paced nature of marketing research, our clients and key partners often don't have the time to reflect on…

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Close up on calendar pages turning.

IIM’s Top 12 Insights from 2012: Part 2 of 3

This January IIM has decided to reflect back on our top 12 2012 consumer insights in a 3 part blog series. This "best…

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Close up on calendar pages turning.

IIM’s Top 12 Insights from 2012: Part 3 of 3

In the beginning of this year, IIM set out to identify our top 12 2012 consumer and brand insights in a 3 part blog…

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IIM’s Top 13 Insights from 2013 (Part 1 of 3)

As a marketer, you might not always have the time or perspective to look back on all of the marketing research you have…

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