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IIM’s Top 13 Insights from 2013 (Part 1 of 3)
As a marketer, you might not always have the time or perspective to look back on all of the marketing research you have…
IIM’s Top 13 Insights from 2013 (Part 2 of 3)
Insights in Marketing's tradition of annually sharing deep-rooted insights with our valued clients continues in this…
IIM’s Top 13 Insights from 2013 (Part 3 of 3)
Each year, Insights in Marketing identifies insights across all of the work we have done in the previous year to share…
How to Turn Consumer Insights into Concepts
When is the last time you used a product or service and were bothered, frustrated or confused about how it performs its…
Using Insights to Craft Brand Personality
We all know about brand positioning and its vital importance in your brand’s marketing efforts. But, what about Brand…
