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IIM’s Top 13 Insights from 2013 (Part 3 of 3)

Each year, Insights in Marketing identifies insights across all of the work we have done in the previous year to share…

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Two casual businessmen review colorful post it notes to turn consumer insights into concepts for marketing.

How to Turn Consumer Insights into Concepts

When is the last time you used a product or service and were bothered, frustrated or confused about how it performs its…

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Woman consumer holding a product and smiling while standing in front of a shelf of beauty products.

Using Insights to Craft Brand Personality

We all know about brand positioning and its vital importance in your brand’s marketing efforts.  But, what about Brand…

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Traditional Gender Roles & How Younger Men Can’t Shake Them

Marketers all over have heard lots of noise about changing household roles - men doing laundry and women "bringing home…

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The Ultimate Weapon: The Right Consumer and The Right Benefit

There is a lot of consumer insight information you need in order to ensure that you are executing the right marketing…

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