Resources

The Evolution of Pet Care

The way we care for our pets has undergone a remarkable transformation over the years, moving from basic needs…

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IIM Study Explains Gen Z Spending Habits

IIM Study Explores Gen Z Spending Habits

Discover how Gen Z is disrupting the credit card industry As online shopping continues to surge, buy now, pay later…

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3 Ways to Create a Consumer Focused Culture and Gain a Competitive Advantage

It’s more important than ever to guide strategic decisions with market research, and socializing consumer insights can…

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How is the Pandemic Changing Consumer Behavior and Shaping Holiday Plans?

Most people are beyond ready to celebrate the 2021 holiday season with family and friends, and the pandemic is…

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2021 Holiday Shopping Behavior

How, When, and Where Will Consumers Shop for the Holidays in 2021?

Holiday shoppers have learned to love the ease and convenience of online shopping, but they’re craving a little extra…

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5 Key Steps to Identify the Best Consumer Insights

At a time when consumers want more personalized products and services, market segmentation research can identify…

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IIM Quarterly Newsletter September 2021

The Insights Suite A Quarterly Newsletter from Insights in Marketing

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Six Ways to Reduce Market Research Timelines and Make Faster Strategic Decisions

1. Project Planning: Partner with a quick-turn market research expert Research partners with quick-turn research…

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