Resources
The Evolution of Pet Care
The way we care for our pets has undergone a remarkable transformation over the years, moving from basic needs…
IIM Study Explores Gen Z Spending Habits
Discover how Gen Z is disrupting the credit card industry As online shopping continues to surge, buy now, pay later…
IIM Quarterly Newsletter March 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing
Is Social Media the New Storefront?
How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they…
Marketing to Women: Demographic Trends Shape the Marketing Landscape
Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key…
How to Ensure Your Segmentation Research Doesn’t Go Unnoticed
Segmentation research is best approached thoughtfully and with considerable planning in order to maximize actionable…
2017 Super Bowl Ad Recap: Which Brands Won at The Big Game?
Does anyone share my opinion that watching commercials during the Super Bowl over the past couple of years is losing…