Resources
What Matters Most to the Next Gen Woman?
Five Key Insights to Authentically Connect With Generation Z Tween, teen, and twenty-something women are…
How to Integrate Consumer Insights into Strategic Plans
Keeping the consumer at the core of strategic business decisions drives innovation and growth, whether organizations…
Concept Testing Amps Up the Power of Creative
Ads can be designed to do a lot of things -- create social buzz, launch a new product, change perceptions. But a…
The Insights in Marketing Strategic Planning Guide
How to Innovate, Grow and Gain a Competitive Edge by Listening to Consumers Do Consumer Insights Guide Your…
Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…
Capturing Competitive Advantage
Taming The Strategic Planning Beast Want to capture competitive advantage in strategic planning? Start by understanding…