Resources
The Evolution of Pet Care
The way we care for our pets has undergone a remarkable transformation over the years, moving from basic needs…
IIM Study Explores Gen Z Spending Habits
Discover how Gen Z is disrupting the credit card industry As online shopping continues to surge, buy now, pay later…
How to Integrate Consumer Insights into Strategic Plans
Keeping the consumer at the core of strategic business decisions drives innovation and growth, whether organizations…
Concept Testing Amps Up the Power of Creative
Ads can be designed to do a lot of things -- create social buzz, launch a new product, change perceptions. But a…
IIM Quarterly Newsletter December 2021
The Insights Suite A Quarterly Newsletter from Insights in Marketing
3 Ways to Create a Consumer Focused Culture and Gain a Competitive Advantage
It’s more important than ever to guide strategic decisions with market research, and socializing consumer insights can…
How, When, and Where Will Consumers Shop for the Holidays in 2021?
Holiday shoppers have learned to love the ease and convenience of online shopping, but they’re craving a little extra…
5 Key Steps to Identify the Best Consumer Insights
At a time when consumers want more personalized products and services, market segmentation research can identify…