Resources

The Rise of Early Halloween Shopping: How Retailers and Gen Z Transformed Spooky Season in 2024

It’s Halloween, and retailers are seeing the culmination of months of spooky sales that started earlier than ever. From…

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How Ink is Redefining Beauty Standards

The Tattoo Takeover: How Ink is Redefining Beauty Standards and Boosting the Billion-Dollar Industry

Tattoos have evolved from being symbols of rebellion to becoming a mainstream element of personal beauty. With the…

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Gen Z Beauty Shopping Trends: How This Generation is Redefining the Industry

In 2024, the beauty industry is undergoing a seismic shift, largely driven by the preferences and behaviors of Gen Z…

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Ready To Rethink Your Package Design?

Multi-Sensory Package Design Differentiates Brands Now that online purchases have doubled, brands need to stand out…

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Does Your Brand Align with Consumers’ Values?

4 Questions Can Uncover Insights to Build Trusting Customer Relationships When consumers purchase something, they also…

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Marketing Insights Series

How to Create Connections with People in a Digital World Businesses and consumers have learned how to improvise and…

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CPG Shopping Trends 2021

2021 Consumer Insights:

How will Pent-Up Demand and Vaccines Affect Buying Behavior? Five brand categories are expected to benefit from new…

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Superbowl LV 2021 Commercials

Marketing Insights

Which Super Bowl LV Ads Won Brand Sentiment? Five Marketing Strategies are Creating Buzz The one thing most Americans…

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Food & Beverage Insights

5 Consumer Behaviors Inspiring Brand Innovation in 2021 Consumer sentiment now hinges on product availability more…

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