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The Insights in Marketing Strategic Planning Guide
How to Innovate, Grow and Gain a Competitive Edge by Listening to Consumers Do Consumer Insights Guide Your…
Ready To Rethink Your Package Design?
Multi-Sensory Package Design Differentiates Brands Now that online purchases have doubled, brands need to stand out…
Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…
Top 5 Success Factors for Qualitative Research
Whether you're in the marketing research arena or another people-focused field, qualitative market research revolves…
Leveraging Market Research to Build Strong Communication
Communication is at the core of marketing. In order for marketing efforts to be successful, communication must be…