Resources
What Matters Most to Gen Z Men?
Five Key Consumer Insights to Earn Brand Loyalty A Purpose-Driven Generation Gen Z is on track to be the…
What Matters Most to the Next Gen Woman?
Five Key Insights to Authentically Connect With Generation Z Tween, teen, and twenty-something women are…
Ready To Rethink Your Package Design?
Multi-Sensory Package Design Differentiates Brands Now that online purchases have doubled, brands need to stand out…
Does Your Brand Align with Consumers’ Values?
4 Questions Can Uncover Insights to Build Trusting Customer Relationships When consumers purchase something, they also…
Marketing Insights Series
How to Create Connections with People in a Digital World Businesses and consumers have learned how to improvise and…
Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…