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Ready To Rethink Your Package Design?
Multi-Sensory Package Design Differentiates Brands Now that online purchases have doubled, brands need to stand out…
IIM Quarterly Newsletter March 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing
How to Ensure Your Segmentation Research Doesn’t Go Unnoticed
Segmentation research is best approached thoughtfully and with considerable planning in order to maximize actionable…
Unraveling the Paradox of Consumer Decision Making to Develop Products Your Target Consumers Want
Have you ever talked to consumers & they tell you that some feature is a really important part of a product, but if…
The Worst Advice about New Product Development
Business school is great. It gives a solid foundation in business techniques and theories, builds the idea of teamwork…
Not Using Mobile in Your Qualitative Research? It’s (Well Past) Time!
If mobile engagements aren’t already among your frequently-used approaches for both qualitative and quantitative data…