Resources

Generation Z Males

What Matters Most to Gen Z Men?

Five Key Consumer Insights to Earn Brand Loyalty  A Purpose-Driven Generation Gen Z is on track to be the…

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Gen Z Social Changemakers

What Matters Most to the Next Gen Woman?

Five Key Insights to Authentically Connect With Generation Z  Tween, teen, and twenty-something women are…

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The Women 2020 Study

Reaching Millennials Using Research as a Basis

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Is Social Media the New Storefront?

How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they…

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marketing to women

Marketing to Women: Demographic Trends Shape the Marketing Landscape

Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key…

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Seven Musts of Creating Trustworthy Content

For most of your brand’s content pieces, your goal will be to create shareable content that your customers will pass on…

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Social Media Market & Consumer Research Do’s and Don’ts

Social media market and consumer research is a powerful insight tool for companies in this day and age. It’s more…

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