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Does Your Brand Align with Consumers’ Values?
4 Questions Can Uncover Insights to Build Trusting Customer Relationships When consumers purchase something, they also…
Marketing Insights Series
How to Create Connections with People in a Digital World Businesses and consumers have learned how to improvise and…
Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…
Leveraging Market Research to Build Strong Communication
Communication is at the core of marketing. In order for marketing efforts to be successful, communication must be…