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Seven Musts of Creating Trustworthy Content
For most of your brand’s content pieces, your goal will be to create shareable content that your customers will pass on…
Social Media Market & Consumer Research Do’s and Don’ts
Social media market and consumer research is a powerful insight tool for companies in this day and age. It’s more…
When is the Right Time to Use Online Research?
Technology-based research approaches may not be the way you are used to conducting research, but these approaches are…
Holiday Shopping Habits of Men & Women
Do men and women differ in their holiday shopping habits? Yes, they do! Segmenting behaviors and habits by…
Infographic: Top Tips for Getting Great Information from Your Focus Groups
Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative…
How Does Color Affect Consumer Behavior?
There’s no denying the impact of color on marketing. From influencing impulse buying to establishing trust, the colors…