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Holiday Shopping Habits of Men & Women
Do men and women differ in their holiday shopping habits? Yes, they do! Segmenting behaviors and habits by…
Infographic: Top Tips for Getting Great Information from Your Focus Groups
Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative…
How Does Color Affect Consumer Behavior?
There’s no denying the impact of color on marketing. From influencing impulse buying to establishing trust, the colors…
5 Critical Tips to Consider When Redesigning Your Packaging
It’s a competitive jungle out there! An average supermarket carries between 15,000 and 60,000 individual products.…