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Concept Testing Amps Up the Power of Creative
Ads can be designed to do a lot of things -- create social buzz, launch a new product, change perceptions. But a…
Unlocking Creativity: How Mind Mapping Takes Marketing and Research to the Next Level
Mind mapping has become a popular technique for organizing ideas, solving problems, and developing strategies among…
IIM Quarterly Newsletter December 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing
The Insights in Marketing Strategic Planning Guide
How to Innovate, Grow and Gain a Competitive Edge by Listening to Consumers Do Consumer Insights Guide Your…
How is the Pandemic Changing Consumer Behavior and Shaping Holiday Plans?
Most people are beyond ready to celebrate the 2021 holiday season with family and friends, and the pandemic is…
IIM Quarterly Newsletter September 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing