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The Insights in Marketing Strategic Planning Guide

How to Innovate, Grow and Gain a Competitive Edge by Listening to Consumers Do Consumer Insights Guide Your…

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3 Ways to Create a Consumer Focused Culture and Gain a Competitive Advantage

It’s more important than ever to guide strategic decisions with market research, and socializing consumer insights can…

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The Women 2020 Study

Reaching Millennials Using Research as a Basis

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Generations 2020 Study

A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…

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3 men giving a thumbs up for successful qualitative research

Top 5 Success Factors for Qualitative Research

Whether you're in the marketing research arena or another people-focused field, qualitative market research revolves…

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using market research to communicate

Leveraging Market Research to Build Strong Communication

Communication is at the core of marketing.  In order for marketing efforts to be successful, communication must be…

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