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using market research to communicate

Leveraging Market Research to Build Strong Communication

Communication is at the core of marketing.  In order for marketing efforts to be successful, communication must be…

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Group of 4 people discussing

Importance of Intuition & Curiosity When Leading Qualitative Research

We all know qualitative research is an important tool in the marketing research arsenal. Not only are you able to hear…

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Group of people for segmentation research

How to Ensure Your Segmentation Research Doesn’t Go Unnoticed

Segmentation research is best approached thoughtfully and with considerable planning in order to maximize actionable…

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Top Tips for Conducting Focus Groups with Children

Despite not making most of their own purchases, kids have tremendous influence over which products make it into their…

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The Worst Advice about New Product Development

Business school is great.  It gives a solid foundation in business techniques and theories, builds the idea of teamwork…

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Not Using Mobile in Your Qualitative Research? It’s (Well Past) Time!

If mobile engagements aren’t already among your frequently-used approaches for both qualitative and quantitative data…

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