Resources
What Matters Most to the Next Gen Woman?
Five Key Insights to Authentically Connect With Generation Z Tween, teen, and twenty-something women are…
2021 Holiday Shopping Recap
How Did Consumers Shop for Holiday Gifts? We previously shared our thoughts on what are research predicted would…
IIM Quarterly Newsletter December 2021
The Insights Suite A Quarterly Newsletter from Insights in Marketing
How, When, and Where Will Consumers Shop for the Holidays in 2021?
Holiday shoppers have learned to love the ease and convenience of online shopping, but they’re craving a little extra…
5 Key Steps to Identify the Best Consumer Insights
At a time when consumers want more personalized products and services, market segmentation research can identify…
IIM Quarterly Newsletter September 2021
The Insights Suite A Quarterly Newsletter from Insights in Marketing
Six Ways to Reduce Market Research Timelines and Make Faster Strategic Decisions
1. Project Planning: Partner with a quick-turn market research expert Research partners with quick-turn research…