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Is Social Media the New Way to Listen to Consumers?
With social media usage continually rising and covering a wider range of people, it is a market research tool that…
Our Favorite 2018 Super Bowl Commercials
Our very own Katie Wilson gives her take on this year's Super Bowl commercial highlights. Every Super Bowl Sunday,…
4 Essentials in Marketing to Female Consumers
Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are…
4 Essentials in Marketing to Women
Why Marketing to Women is Essential Is marketing to women a struggle for your brand? If so, you’re not alone. Only…
Announcing the 2015 Insights in Marketing Scholarship Winner
At Insights in Marketing, we believe people are more than just their demographics, attitudes and behavioral traits. We…
Football Finally Nails It!
At Insights in Marketing we help clients develop the most complete picture of their target audience so they can build…