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Is Social Media the New Storefront?
How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they…
Marketing to Women: Demographic Trends Shape the Marketing Landscape
Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key…
Leveraging Market Research to Build Strong Communication
Communication is at the core of marketing. In order for marketing efforts to be successful, communication must be…
Seven Musts of Creating Trustworthy Content
For most of your brand’s content pieces, your goal will be to create shareable content that your customers will pass on…