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Top Tips for Getting Great Information from Your Focus Groups

Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative…

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Planes, Trains and Focus Groups

In the 1920s, the train was king for cross country travel, and various railroads fought for "market share" as each…

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Young businesswoman discusses different marketing research tools with a colleague.

The Power of Combining Research Tools

Your Research Toolbox In your research toolbox, you have all sorts of different tools and techniques you can use.…

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